Haters As Service
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A service called "Bulletin Board Material" that provides curated criticism and negative feedback as motivation for people who lack natural adversity in their lives, particularly those from privileged or supportive backgrounds.
Key Points:
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Core Service: "Haters as a Service"
- Compiles and filters criticism from various sources
- Delivers manageable doses of negative feedback
- Removes truly toxic content while maintaining motivational edge
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Target Market:
- People who grew up in healthy, supportive environments
- Successful individuals who've lost their "chip on the shoulder"
- Those lacking natural adversity or motivation from doubters
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Service Delivery:
- Weekly drip of motivational criticism
- Personalized negative feedback
- Delivered in a constructive, motivating way
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Proposed Staff:
- Hire immigrant mothers with grown children
- Specialize in delivering motivation through gentle criticism
- Example feedback: "Your brother's a doctor" or "It's not too late to go back to school"
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Potential Branding:
- immigrantmentality.com
- immigrantmom.com
- "Live like an immigrant"
The service capitalizes on the concept that "chips on shoulders create chips in pockets" by providing artificial adversity for motivation.
18:43 - 21:48
Full video: 22:06SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.