Quality Over Volume Strategy

A discussion about shifting away from high-volume, low-quality content creation to focus on fewer but higher quality pieces that stand out.

Core Philosophy

• Create 1/10th the amount of content but make it 10x better
• Focus on standing out from the crowd rather than following trends
• Prioritize quality over frequency
• Aim for more meaningful and challenging content creation

Why This Approach

• Current content landscape is saturated with similar content
• Generic business advice and Twitter threads feel inauthentic
• Standard content formats (like Twitter threads) have become too common
• People are craving more in-depth, thoughtful content

Content Strategy Shift

• Move away from quick-hit content
• Focus on creating "badass pieces" that are challenging to produce
• Examples of higher effort content:
  • Writing screenplays
  • Creating rap songs
  • Producing longer-form blog posts
• Accept that content might flop but commit to quality

Innovation in Content Delivery

• Explore new ways to use existing platforms
• Email innovations:
  • Think beyond traditional word limits
  • Use GIFs and hosted media
  • Create interactive experiences (refresh for part 2)
• Platform hacking:
  • Consider 500-tweet long-form content
  • Find creative ways to work within platform constraints

Benefits

• More enjoyable creation process
• Stand out from competitors
• Create more meaningful work
• Better audience engagement
• More sustainable long-term strategy