Content MVP Testing

A strategy for testing content and building audience engagement by starting with minimal viable production quality, focusing on consistency over perfection.

Core Content Strategy

• Focus on quantity over quality initially
• Test content with minimal production effort
• Build audience habits through consistency
• Gradually improve quality once engagement is proven

YouTube Strategy

• Start with single continuous shot videos
• Skip editing and post-production initially
• Keep recording even through mistakes
• Treat content as an MVP (Minimum Viable Product)
• Only invest in editors/production after audience validation

Twitter Growth Tactics

• Use Twitter advanced search to find successful tweet formats
• Study popular accounts' most engaged tweets
• Iterate on proven formats with small tweaks
• Quote tweet strategy: repost popular tweets with attribution
• Create auto-playing videos through Twitter media center
• Maintain daily posting schedule for algorithm relevance
• Never miss a day of posting to maintain relevancy engine position

Platform Algorithm Understanding

• Twitter prioritizes consistent creators (10% creators, 90% consumers)
• Platform needs to hook users immediately with engaging content
• Missing days reduces visibility in the algorithm
• Engagement habits with audience must be maintained daily
• Losing consistency leads to replacement by other creators in feed

Content Distribution Innovation

• Create "meme factories" using GIPHY
• Design branded GIFs with watermarks
• Leverage GIPHY's integration across multiple platforms
• Use black and white design for consistent branding
• Take advantage of GIPHY's cross-platform reach versus individual platform efforts

Monetization Opportunities

• Platform tipping (Twitter, Twitch)
• Subscription products
• Merchandise/swag
• Multiple revenue streams possible
• Focus on building audience before monetization