Casper's Air Mattress Solution
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A story about how Casper handled inventory stockouts during their successful launch month.
"Casper was a fantastic brand with absolute brand geniuses and great operators. First month they launched they had $1,000,000 in revenue. They were sending out air mattresses because they couldn't fulfill orders, saying 'We're gonna send you this air mattress until we can get you a Casper mattress.'
They pioneered out-of-home ads particularly in New York - I don't remember seeing subway ads until I saw Casper. Then all direct-to-consumer businesses started doing this."
Moiz Ali
Moiz Ali is the Founder of Native. Launched in 2015, Native is the fastest growing CPG company in the United States, and has over 1 million customers nationwide. The company was acquired by Procter & Gamble for $100 Million in November 2017, the first acquisition by P&G in nearly ten years. Prior to founding Native, Moiz was the Founder and CEO of Caskers, a flash sales site for spirits. Moiz graduated from Harvard Law School in 2009. In addition to his work at Native, today he is an active investor in over 100 startups, and a speaker on stages across the world.