Rays' Gift Card Empire
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A discussion about Rays, a company that built a successful business in the gift card resale market.
"I'm on their website right now, looking at Rays.com. Holy shit, I can look at the traffic and just tell these guys are printing money. Rays is gonna be like a billion dollar plus win and nobody even hears about this company, nobody talks about this company. It's a super simple business - the gift card resale business.
They basically took the old model of buying and reselling gift cards and modernized it. They're doing it at scale using modern internet marketing models, similar to how companies like 'We Buy Gold' operate, but for gift cards."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.