Environment Degrades Health
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Justin Mares believes that modern society has transformed from an environment that supported human health to one that actively poisons people, leading to unprecedented levels of chronic disease. He sees this as both a crisis and a massive entrepreneurial opportunity.
Key Points:
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Modern Environment is Toxic:
- Food, water, lights, and air are filled with plastics, chemicals, and toxins
- Built environments (homes, offices) are not designed for health
- Default outcome is chronic illness and disease
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Healthcare System Issues:
- Current system not built to handle chronically ill population
- $4.3 trillion industry incentivized to drug people rather than prevent illness
- Medical institutions not incentivized to keep people healthy
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Statistical Evidence:
- Chronic disease burden 95% lower 100 years ago
- 700% increase in chronic conditions over 90 years
- Majority of Americans now take pharmaceuticals
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Business Opportunities:
- Home health testing and monitoring services
- Environmental optimization services for living spaces
- Water filtration and air quality improvements
- Preventative health solutions
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Core Philosophy:
- "Don't drug the fish, clean the tank" approach to health
- Focus on environmental causes rather than treating symptoms
- Prevention over treatment
- Need for new institutions and companies to address "great American poisoning"
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Modern Reality:
- Average American will develop chronic conditions
- Cancer or heart disease likely outcome for most
- Everything to avoid these outcomes worth considering
08:29 - 10:16
Full video: 01:02:41JM
Justin Mares
Co-founded Exceptional and authored "Traction," a guide for startup growth. Currently leads TrueMed, a health-tech/fintech company.
Expertise in revenue management and startup operations. Passionate about improving healthcare through technology and financial innovation.