Protocol-Based Crypto Building

A business built on top of existing crypto protocols to create dynamic NFT trading cards for professional athletes, with the first success being LaMelo Ball's digital cards.

Key Components:

• Technical Infrastructure:

  • Built on existing crypto protocols rather than creating new backend
  • Uses Ethereum blockchain for ownership tracking
  • Frontend-focused development with slick website design

• Product Features:

  • Dynamic NFT cards that update based on player's real-world achievements
  • Pack-opening experience similar to physical trading cards
  • Multiple tiers of rewards/cards with different probabilities

• Business Model:

  • Initial drop with LaMelo Ball generated over $300,000
  • Other NBA players, including major stars, reached out for similar deals
  • Protocol takes a cut of every transaction

• Go-to-Market Strategy:

  • Founder had experience helping artists go viral on TikTok
  • Got media coverage through ESPN announcement
  • Success with first athlete (LaMelo) led to inbound interest from other players

• Key Innovation:

  • Using existing protocols allowed quick development without deep technical expertise
  • Focus on securing athlete partnerships rather than building technology
  • Dynamic updating based on real performance creates ongoing value