Money Psychology Coaching

A specialized therapy/coaching service focused on helping wealthy individuals deal with money psychology issues, particularly targeting high-achievers and entrepreneurs who need help processing their relationship with wealth.

Key Points:

• Service Positioning:

  • Rebrand therapy as "money coaching" to remove stigma
  • Focus specifically on financial psychology rather than general therapy
  • Target successful individuals dealing with wealth-related mental blocks

• Target Client Profile:

  • High-achieving entrepreneurs
  • Wealthy individuals with money trauma
  • People who've recently acquired wealth and struggling to adjust
  • Clients worth $1M+ dealing with spending guilt

• Core Problems Addressed:

  • Money trauma and spending anxiety
  • Difficulty adjusting to new wealth
  • Price sensitivity issues
  • Decision-making around luxury purchases
  • Guilt around success and spending

• Differentiation:

  • Not traditional financial advising
  • Focus on performance and achievement mindset
  • Understanding of wealthy client psychology
  • Similar to Tony Robbins model of high-end coaching
  • Therapist/coach must have experience with wealthy, successful clients

• Value Proposition:

  • Help wealthy individuals develop healthier relationship with money
  • Enable better decision-making around spending
  • Process money-related emotional blocks
  • Support transition into new wealth levels