Problem List Startup Framework

A framework for identifying business opportunities by tracking daily frustrations and problems you encounter, rather than waiting for inspiration to strike.

Core Philosophy

  • Keep a running list of irritations/problems in both personal and professional life
  • Look for things that could be made better, easier, faster, or cheaper
  • If you would buy the solution, others likely would too
  • Don't overthink or wait for the perfect idea - pick from your existing list

Why This Approach Works

  • Problems are a natural source of startup inspiration
  • You're validating market demand through personal experience
  • Easier than trying to brainstorm random business ideas
  • More authentic since you've experienced the pain point
  • Helps avoid analysis paralysis in ideation phase

Common Mistakes to Avoid

  • Being clueless about what ideas to pursue
  • Overthinking and waiting for perfect inspiration
  • Asking others what you should do instead of observing problems
  • Ignoring daily frustrations that could be opportunities
  • Not maintaining an ongoing list of problems

Implementation Tips

  • Document problems as you encounter them
  • Focus on things that personally frustrate you
  • Consider both minor and major irritations
  • Look across different areas of life (work, home, hobbies)
  • Keep the list accessible to add to regularly
  • Review periodically to identify patterns or opportunities

Key Takeaway

The best business ideas often come from solving real problems you've personally experienced rather than trying to force inspiration or copy others' success.

27:13 - 27:34
Full video: 47:27
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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