OnlyFans Agency Model

A behind-the-scenes look at how OnlyFans agencies operate as profitable businesses by managing creator accounts and maximizing revenue through chat operations and content distribution.

Core Business Model

  • Buy existing OnlyFans accounts from creators
    • Offer upfront payment (~$200k) plus revenue share
    • Creator only needs to provide content to dropbox
  • Operate accounts at scale using offshore teams
    • Chat operators in Philippines/India ($3-5/hour)
    • Content management and distribution teams
    • Sales-focused approach with commission structures

Revenue Streams

  • Chat Operations
    • Primary revenue driver is 1-on-1 chat interactions
    • Upsell various experiences and content
    • Most profitable: "Girlfriend Experience" packages
    • Custom content requests and ratings

Marketing Strategy

  • Leverage meme accounts for distribution
    • Pay for nighttime posts on popular accounts
    • Delete posts by morning
    • Drive traffic to creator profiles
    • Build social following through viral distribution

Operations Structure

  • Agency owns and operates multiple accounts
  • Creator provides content only
  • Offshore teams handle:
    • Customer service
    • Chat operations
    • Content scheduling
    • Sales and upsells
    • Account management

Note: This is based on the speaker's description of existing operations, not a recommendation

SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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