OnlyFans Agency Model
Share
A behind-the-scenes look at how OnlyFans agencies operate as profitable businesses by managing creator accounts and maximizing revenue through chat operations and content distribution.
Core Business Model
- Buy existing OnlyFans accounts from creators
- Offer upfront payment (~$200k) plus revenue share
- Creator only needs to provide content to dropbox
- Operate accounts at scale using offshore teams
- Chat operators in Philippines/India ($3-5/hour)
- Content management and distribution teams
- Sales-focused approach with commission structures
Revenue Streams
- Chat Operations
- Primary revenue driver is 1-on-1 chat interactions
- Upsell various experiences and content
- Most profitable: "Girlfriend Experience" packages
- Custom content requests and ratings
Marketing Strategy
- Leverage meme accounts for distribution
- Pay for nighttime posts on popular accounts
- Delete posts by morning
- Drive traffic to creator profiles
- Build social following through viral distribution
Operations Structure
- Agency owns and operates multiple accounts
- Creator provides content only
- Offshore teams handle:
- Customer service
- Chat operations
- Content scheduling
- Sales and upsells
- Account management
Note: This is based on the speaker's description of existing operations, not a recommendation
33:22 - 40:18
Full video: 01:05:14SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.