Double Irish Tax Strategy

A strategy used by major corporations like Apple, Nike, and Facebook to minimize their tax burden through strategic use of international subsidiaries and IP holdings.

Core Strategy Components

  • Create two Irish companies:
    • One owns intellectual property rights
    • Second company is subsidiary with US directors
  • Exploit tax law mismatches:
    • US law says companies incorporated elsewhere should be taxed in that country
    • Irish law says companies with US directors should be taxed in US
  • Result: Company becomes "stateless" and pays effectively zero taxes

How Companies Execute This

  • Step 1: Create offshore entity to own IP (like Nike's swoosh trademark)
  • Step 2: Main company pays large royalty fees to offshore entity
    • Reduces taxable income in high-tax countries
    • Example: $10B revenue becomes $1B taxable after $9B royalty payment
  • Step 3: Offshore entity receives royalty payments tax-free
  • Step 4: When loopholes close, companies find new arrangements

Real World Example: Nike's Implementation

  • Initially set up shell company in Bermuda owning swoosh trademark
  • Later moved to Netherlands using royalty income exemption
  • When Netherlands closed loophole, created dual Dutch company structure
  • Achieved ~3% effective tax rate on billions in revenue
  • Constantly adapted strategy as regulations changed

Notable Corporate Users

  • Apple: Held $300B offshore through Irish structure
  • Nike: Used for trademark/IP holdings
  • Facebook: Maintains Dublin office for tax purposes
  • Other major tech companies use similar structures

Regulatory Response

  • Governments periodically close specific loopholes
  • Companies quickly adapt with new structures
  • Revealed through leaks like Panama Papers and Paradise Papers
  • Public statements often conflict with actual practices
    • Example: Tim Cook claimed Apple doesn't use "tax gimmicks" while actively using Irish structure
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Full video: 55:28
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Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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