Slippery Slope Writing

A sales writing technique that focuses on creating a sequence where each line's sole purpose is to get the reader to continue to the next line, ultimately leading to a purchase.

Core Concept of Slippery Slope Writing

• Each element has one specific goal:
  • Headline's only goal is to get you to read the sub-headline
  • Sub-headline's only goal is to get you to read the first sentence
  • First sentence's only goal is to get you to read the second sentence
  • Pattern continues throughout the entire piece

Key Principles

• Make content intentionally longer

  • Longer content creates more commitment from reader
  • More commitment leads to higher likelihood of purchase
  • "Pot committed" readers are more likely to convert

• Progressive Engagement

  • Start with small commitments (like collecting email first)
  • Each step increases reader investment
  • Similar to door-to-door sales technique of getting "in the door"

Psychology Behind It

• Easy to read but intentionally not too easy

  • Content should flow naturally
  • Some resistance creates investment
  • Reader becomes more committed with each step

• Story-based approach

  • Don't rush the narrative
  • Let readers fall down the slope gradually
  • Focus on progressive commitment

Implementation Strategy

• Start with smallest possible commitment
• Each section builds on previous engagement
• Create natural progression toward conversion
• Make each transition smooth and compelling
• Focus on maintaining momentum throughout the piece