Twitter Threads Lose Impact

Shaan Puri shares his disillusionment with Twitter threads and content creation, leading to a strategic pivot in his approach to creating and sharing content online.

• Content Fatigue:

  • Became turned off by seeing many "Twitter thread wannabe people" doing the same thing
  • Felt like a "schmuck" creating generic business advice threads like everyone else
  • Compares it to feeling like a "chump" paying for bottle service at clubs

• Strategic Pivot:

  • Moving away from quick-hit content to more substantial pieces
  • Planning to create "badass pieces of content" that are extremely challenging
  • Willing to take risks with content that might flop
  • Examples of planned content:
    • Writing rap songs
    • Creating screenplays
    • Other intense creative projects

• Content Philosophy:

  • Produce 1/10th the amount of content but make it 10x better
  • Focus on standing out from the crowd
  • Prioritize quality over quantity
  • Emphasis on having more fun with creation

• Sam Parr's Supporting View:

  • Predicted this shift 6-7 months earlier
  • Believes longer-form blog posts are making a comeback
  • Sees opportunity in creating more in-depth content
  • Suggests humans are craving more substantial content

• Content Innovation Ideas:

  • Exploring new ways to use email's technical limitations
  • Considering 500-tweet-long blog posts
  • Looking for ways to "hack the rules" of different platforms
  • Experimenting with interactive content formats