Digital Business Value Declining
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Sam Parr shares his perspective on overhyped business models, particularly focusing on content creation and social media presence. He emphasizes the challenges and potential emptiness of these pursuits compared to building traditional businesses.
Key Points:
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Newsletter Business Reality:
- Creating consistent content is an exhausting treadmill
- Space is significantly more competitive than in the past
- Most new newsletters are just recycling existing content
- Still worth doing if you're genuinely good at it
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Social Media Popularity:
- Getting popular on Twitter/Instagram can provide an audience
- Feels empty and unfulfilling for most people
- Time better spent building real companies or focusing on family
- "Small boy stuff" that's ultimately uninteresting
- Personal regret about trying to become internet popular
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Web3/NFT Criticism:
- "Complete nonsense"
- Inferior entrepreneurs using buzzwords
- Trying to sell unwanted products with Web3 branding
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Better Business Focus:
- Build traditional companies instead of chasing social media fame
- Focus on family and real relationships
- Create genuine value rather than pursuing internet popularity
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Content Creation Warning:
- Very challenging to maintain for 2-3 years
- Requires consistent high-quality output
- Most people underestimate the difficulty
- Success requires genuine skill and dedication
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.