Strategic Trust Building

Shaan Puri shares his perspective on strategic transparency, particularly in response to Alex Hormozi's extreme openness. He believes that when someone is unusually forthcoming with information, it's typically part of a calculated approach rather than pure altruism.

  • Transparency as a Tool:

    • People who are extremely transparent usually have an underlying motive
    • It's not about doing favors, but about strategic positioning
    • The goal is often to build trust for future advantage
  • Motivations Behind Transparency:

    • Building a personal brand
    • Attracting more readers/viewers
    • Establishing trust with audience
    • Creating strategic advantages
  • Perspective on the Approach:

    • It's not inherently negative or deceptive
    • It's a smart business strategy
    • The information shared is typically truthful
    • The presentation is what's calculated
  • Personal Take:

    • Acknowledges using this approach himself
    • Views it as a legitimate business practice
    • Sees it as mutually beneficial when done right
  • Key Insight:

    • When someone appears unusually forthcoming, it's worth considering their strategic objectives
    • The value exchange is understood: transparency for trust
    • It's an intentional choice, not a random act of openness
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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