Hustle's Strategic Sale
Share
Sam Parr explains why he chose to sell The Hustle instead of competing with larger newsletter companies.
"We were going to build something bigger, but then we got bought. The reason I got bought was pretty clear - I wanted to get a payday. It was cool, it's awesome, and I'm going to stay here, but it was nice to get a lotto ticket.
If I wanted to be patient and do it for 50 years, which I kind of do to be honest, I would have created Trends but for subset subcategories. You make the first newsletter that people pay for only $49 or $50 and send just a couple things a month. Then for subcategories, you charge thousands of dollars. For example, if there was a newsletter that dissected media companies - I work in the media industry - and you told me it was $4,000 and I also got access to a community, I wouldn't complain about it. If there's something for digital streaming, those 5 analysts are smart, Twitch is going to buy that. It's not that challenging."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.