Market Gaps Remain Open

Shaan Puri and Sam Parr discuss how successful business models can be replicated, particularly after the original creator has exited or shifted focus. They emphasize that timing and execution are still relevant even years after the original implementation.

Key Points:

• Business Model Recycling Strategy:

  • Look for successful businesses where founders have exited
  • Target companies that have moved upmarket or reduced focus
  • Use their proven playbook as a template

• Why This Works:

  • Original creators often leave detailed playbooks
  • Market demand typically remains strong
  • Less direct competition from original business
  • Timing often remains favorable

• Real World Example - Gym Launch:

  • Alex Hormozi's exit creates opportunity
  • Business model remains viable
  • Complete playbook is publicly available
  • Can be adapted to new markets

• Implementation Tips:

  • Study the original business thoroughly
  • Look for markets where original player has reduced presence
  • Can modify and improve upon original model
  • Consider targeting adjacent or similar markets

• Cautions:

  • Direct copying (like newsletter content) only works short term
  • Need to add unique value or improvements
  • Should focus on businesses where original creator has truly moved on

• Best Opportunities:

  • Businesses that have proven revenue models
  • Markets where original player has scaled up significantly
  • Areas where founder has publicly shared their methodology
  • Industries with room for multiple successful players