Match Production To Audience

Shaan Puri reflects on the importance of video production quality matching your audience size, particularly for content creators. He realized that having poor production quality while reaching hundreds of thousands of viewers was inconsistent with how he'd present himself in other contexts.

Key Points:

• Current Production Quality Issues:

  • Recording with basic equipment (single AirPod, laptop camera)
  • Poor room aesthetics and personal appearance
  • Inconsistent with audience size (100,000+ viewers)

• Mindset Shift:

  • "I would never go out in front of a stadium like this"
  • "I wouldn't even let 3 friends come to my house and look at my office like this"
  • Treating online audience with same respect as in-person audience

• Planned Improvements:

  • Considering moving to a nicer house for better podcast aesthetics
  • Planning 2-camera setup with professional assistance
  • Looking into professional recording spaces ($75/hour)
  • Making room look more presentable

• Production Quality Philosophy:

  • "Your webcam is the new face"
  • Video appearance is becoming as important as traditional professional appearance
  • Need to invest in quality when reaching large audiences

• Practical Steps:

  • Getting proper camera setup
  • Improving lighting
  • Maintaining consistent grooming standards
  • Creating dedicated recording space

The overall message is that content creators should treat their digital presence with the same level of professionalism as they would an in-person appearance, especially when reaching large audiences.