Build On Existing Platforms

A discussion about leveraging existing platforms instead of building new apps, using HQ Trivia's failure as a case study.

Key Platform Strategy Insights

• Build on existing platforms (Twitch/YouTube) rather than creating new apps
  • Eliminates need to build own tech infrastructure
  • Avoids expensive user acquisition costs
  • Leverages existing audience base

HQ Trivia Lessons

• Failed due to:
  • Building their own app platform
  • Creating too much initial hype
  • Death spiral from not meeting high expectations
  • Running out of time to diversify games

Business Model Opportunities

• Educational Content

  • After-school learning programs
  • $3/week subscription model for parents
  • Interactive trivia format with engaging hosts
  • Modern version of educational games like Brain Quest
  • Benefits:
    • Parents willing to pay for educational content
    • Don't need massive user base due to subscription model
    • Aligns with existing screen time habits

• Live Streaming Shows

  • Transform traditional TV formats into mobile experiences
  • Examples:
    • QVC-style shopping
    • Auction shows
    • Antiques Roadshow format
  • Focus on making existing platforms more lightweight and mobile-focused

Revenue Considerations

• Subscription model preferred over advertising
• Don't need tens of millions of users
• Parents willing to pay for quality educational content
• Focus on creating value that justifies recurring payments