Digital Addiction Platform

A platform helping people overcome digital addictions through a combination of blocking tools, peer support, and gamification features. Started with porn addiction but expanding to broader digital wellness solutions.

Core Components:

  • Main Product - BlockerX:

    • Mobile app that disables access to adult sites
    • Customizable blocking settings (timers or permanent blocks)
    • Technical focus on accurate blocking without affecting other sites
  • Additional Products:

    • Detox: App that locks users out of phone for set periods
    • SocialX: Social media blocking features
  • Key Features:

    • Community support system (100,000+ members)
    • Peer support similar to AA model
    • Gamification elements (streaks and points)
    • Chrome extension and mobile app versions
  • Market Validation:

    • 1,000,000+ installs on Android
    • Originally started as "Fun Switch Technologies" focusing on general digital addiction
    • Pivoted to focus on porn addiction after identifying market demand
  • Business Approach:

    • Started with Chrome extension
    • Expanded to mobile-first solution
    • Targets millennials struggling with digital addictions
    • Positions as mental health solution using modern techniques

The company represents a modern take on addiction recovery tools, applying proven community-based recovery concepts to digital wellness challenges.

34:13 - 36:10
Full video: 53:08
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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