Digital Addiction Platform
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A platform helping people overcome digital addictions through a combination of blocking tools, peer support, and gamification features. Started with porn addiction but expanding to broader digital wellness solutions.
Core Components:
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Main Product - BlockerX:
- Mobile app that disables access to adult sites
- Customizable blocking settings (timers or permanent blocks)
- Technical focus on accurate blocking without affecting other sites
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Additional Products:
- Detox: App that locks users out of phone for set periods
- SocialX: Social media blocking features
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Key Features:
- Community support system (100,000+ members)
- Peer support similar to AA model
- Gamification elements (streaks and points)
- Chrome extension and mobile app versions
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Market Validation:
- 1,000,000+ installs on Android
- Originally started as "Fun Switch Technologies" focusing on general digital addiction
- Pivoted to focus on porn addiction after identifying market demand
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Business Approach:
- Started with Chrome extension
- Expanded to mobile-first solution
- Targets millennials struggling with digital addictions
- Positions as mental health solution using modern techniques
The company represents a modern take on addiction recovery tools, applying proven community-based recovery concepts to digital wellness challenges.
34:13 - 36:10
Full video: 53:08SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.