15% Investment Cap

A breakdown of the Luna/Terra crash and the importance of portfolio allocation limits, as explained by Shaan Puri who lost $2.25M in the collapse.

The 15% Investment Rule Context

  • Shaan lost $2.25M in the Luna/Terra crash
  • Despite significant loss, maintained perspective due to proper position sizing
  • Key lesson: Never put more than 15% in any single project due to black swan risks
  • Even promising projects can go to zero quickly (Luna went from $116 to less than a penny)

Why the 15% Rule Matters

  • Protects against catastrophic losses
  • Acknowledges that all projects have "black swan" risks
  • Prevents over-exposure to single point of failure
  • Maintains portfolio resilience even when individual investments fail

Shaan's Personal Implementation

  • Had written investment thesis including potential risks
  • Acknowledged possibility of bank run/death spiral beforehand
  • Treated it as calculated risk-reward bet
  • Compared it to poker: "like having a flush draw that got beat"
  • Loss was significant but not devastating due to position sizing

Psychological Benefits

  • Helps maintain emotional stability during crashes
  • Prevents traumatic financial experiences
  • Allows for rational decision-making
  • Keeps losses manageable relative to total portfolio

Recovery Strategy

  • Focus on earning more rather than trading during downturns
  • Use losses as motivation to work harder
  • Don't obsess over calculating net worth during major drawdowns
  • Stay productive rather than dwelling on losses
20:50 - 21:00
Full video: 22:42
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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