15% Investment Cap
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A breakdown of the Luna/Terra crash and the importance of portfolio allocation limits, as explained by Shaan Puri who lost $2.25M in the collapse.
The 15% Investment Rule Context
- Shaan lost $2.25M in the Luna/Terra crash
- Despite significant loss, maintained perspective due to proper position sizing
- Key lesson: Never put more than 15% in any single project due to black swan risks
- Even promising projects can go to zero quickly (Luna went from $116 to less than a penny)
Why the 15% Rule Matters
- Protects against catastrophic losses
- Acknowledges that all projects have "black swan" risks
- Prevents over-exposure to single point of failure
- Maintains portfolio resilience even when individual investments fail
Shaan's Personal Implementation
- Had written investment thesis including potential risks
- Acknowledged possibility of bank run/death spiral beforehand
- Treated it as calculated risk-reward bet
- Compared it to poker: "like having a flush draw that got beat"
- Loss was significant but not devastating due to position sizing
Psychological Benefits
- Helps maintain emotional stability during crashes
- Prevents traumatic financial experiences
- Allows for rational decision-making
- Keeps losses manageable relative to total portfolio
Recovery Strategy
- Focus on earning more rather than trading during downturns
- Use losses as motivation to work harder
- Don't obsess over calculating net worth during major drawdowns
- Stay productive rather than dwelling on losses
20:50 - 21:00
Full video: 22:42SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.