Enterprise Prediction Service

Sam proposes creating an enterprise trend forecasting service that helps companies predict future trends 12-36 months ahead, focusing on areas where businesses need to make substantial spending decisions today for future outcomes.

Key Components:

  • Core Service Structure:

    • Monthly detailed reports (1,000-2,000 words)
    • Regular consultation calls
    • Access to expert consultants
    • Community membership
    • Annual conference
  • Research Methods:

    • Survey pools of 1,000-10,000 people
    • Sentiment analysis
    • Social media trend analysis (Reddit, TikTok)
    • Multiple data point consolidation
    • Expert analysis and predictions
  • Target Market:

    • Enterprise clients willing to spend $20,000-50,000 per year
    • Companies making significant future-focused decisions
    • Examples: HR departments predicting work trends, companies planning color schemes
  • Revenue Model:

    • Annual subscriptions ($20,000-50,000)
    • Additional consulting services
    • Conference revenue
  • Competitive Advantage:

    • Focus on specific industries or decision types
    • Combination of data and expert analysis
    • Help companies make expensive decisions with more confidence
    • Regular access to consultants for decision validation

This model follows successful examples like WGSN (color trends) and L2 (sold for $300M), but can be applied to various industries where companies need to make significant future-focused decisions.

02:06 - 04:27
Full video: 47:25
SP

Sam Parr

Host of MFM and fitness influencer

Sam Parr is a serial entrepreneur and business media pioneer.

In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.

Sam led the charge in making newsletters popular when few believed in their potential.

After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.

Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.

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