Stripe Atlas Trademark Filing
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A simplified trademark filing service that makes the trademark process as easy as Stripe Atlas made company formation. The service would streamline the complex, expensive, and confusing trademark filing process into a simple, affordable solution.
Key Points:
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Core Concept:
- Similar to how Stripe Atlas simplified company formation
- Make trademark filing process easy and affordable
- Proposed name: "Mister Trademark"
- Slogan: "Putting you out of your misery"
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Current Problems It Solves:
- Expensive lawyer fees
- Confusing USPTO website navigation
- Time-consuming trademark searches
- Complex class filing decisions
- Long waiting periods with little communication
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Business Opportunity:
- Could be acquired by Stripe
- Potential to expand into patents
- Could onboard users to other related services
- Similar to how Stripe Atlas feeds into Stripe payments
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Expansion Potential:
- Start with trademarks
- Expand into patent filing services
- Connect with other business formation services
- Create complete intellectual property protection suite
The idea mirrors Stripe Atlas's success in taking a painful, expensive process and making it simple and accessible for entrepreneurs.
48:54 - 51:19
Full video: 59:29GI
Greg Isenberg
CEO of Late Checkout and former advisor to Reddit and TikTok. Hosts The Startup Ideas Podcast, sharing insights with over 70,000 newsletter subscribers.
Interviews notable figures like Jason Fried and Eric Ries, focusing on entrepreneurship and community building.