Corporate Podcast Agency

David proposes creating a corporate podcast agency that helps companies create podcasts as relationship-building and sales enablement tools, focusing on value beyond audience size.

Key Points:

• Core Value Proposition:

  • Podcasts provide value for companies even if nobody listens
  • Creates excuse to have relationship-building conversations with customers and prospects
  • Functions as sales enablement tool

• Content Strategy:

  • Record conversations with customers
  • Publish publicly but don't focus on organic audience growth
  • Use recordings for lead nurturing
  • Share episodes with potential customers to show similar use cases

• Business Model:

  • Target corporate clients
  • Focus on B2B companies
  • Position as sales and relationship building tool rather than media play
  • Customers are price insensitive due to clear business value

• Challenges:

  • First thing to get cut during recessions
  • Need to show value beyond download numbers

The idea leverages podcasting as a business development tool rather than a media platform, creating value through relationships and sales enablement rather than audience size.