Trust Precedes Monetization

Sahil Bloom shares his journey from private equity to social media success, emphasizing the importance of building trust and providing value before monetization. He details how he leveraged different platforms and content strategies to build multiple revenue streams.

Key Points:

• Journey from Private Equity to Content Creation:

  • Started writing on Twitter during COVID when he had time to think
  • Initially had no intention of monetizing content
  • Built to 75,000 followers before considering business opportunities

• Current Revenue Streams:

  • Newsletter with 125,000 subscribers
    • Generates $3,500-$6,000 per send
    • Sends 8-10 times per month
  • Agency business
    • Started as $5,000/month advisory service
    • Evolved into six-figure monthly revenue
  • $10 million venture fund
  • Book deal

• Content Strategy Evolution:

  • Started with Twitter threads when they weren't saturated
  • Expanded to LinkedIn for audience growth
  • Recently growing on Instagram
    • Generating ~1,000 newsletter subscribers monthly
    • Each subscriber worth $3-4 in sponsor revenue

• Platform Strategy:

  • Different platforms serve different purposes
  • Cross-platform presence increases overall reach
  • Each platform requires unique content approach
  • Early mover advantage is crucial

• Monetization Philosophy:

  • Focus on building value first
  • Use initial success to vault into bigger opportunities
  • Don't worry about immediate monetization
  • Build genuine connections before attempting to monetize

• Long-term Vision:

  • Used social media as a springboard for larger opportunities
  • Focused on parlaying current success into next level
  • Aims to move beyond just being "the Twitter thread guy"