15-Hour Seven-Figure Business

A former consultant built a seven-figure business teaching Microsoft Excel through engaging social media content and online courses, primarily on TikTok.

Key Points:

• Content Strategy:

  • Creates short-form Excel tips and tricks videos
  • Combines technical content with TikTok trends (dancing, music, humor)
  • Uses professional setup (ring light, green screen)
  • Branded herself as "Miss Excel"

• Revenue Streams:

  • Primary: Online Excel courses
  • Corporate training and custom solutions
  • Webinars ("high energy Excel parties")
  • Enterprise deals (1500+ seat purchases)

• Business Operations:

  • Works 15 hours per week (excluding course creation periods)
  • Monthly revenue: Six figures
  • Annual revenue: Single-digit millions
  • Record sales days: $100,000+

• Cost Structure:

  • One overseas virtual assistant ($500/month)
  • Thinkific course platform ($97/month)
  • Video editor (contract)
  • Total monthly expenses: Under $2,000

• Distribution:

  • Top of funnel: Viral TikTok content
  • Middle funnel: Webinars
  • Bottom funnel: Course sales and corporate deals

• Corporate Partnerships:

  • Microsoft endorsement
  • Featured in Business Insider, Buzzfeed
  • Custom solutions for major companies like Target