Drunk CMO Brainstorming

A creative brainstorming exercise where Shaan plays a "Drunk CMO" pitching unconventional marketing ideas to Sam, particularly focused on Super Bowl marketing opportunities.

The Branded Touchdown Celebration

• Pay players to do branded celebrations after scoring
• Cover any NFL fines plus additional compensation
• Examples:
  • Beer brand: Have player chug with planted fan
  • Slim Jim: Snap open product during celebration
  • Dude Wipes: Use product on field

Tacos for Tails Campaign

• Free taco if coin toss lands on tails
• Creates engagement through simple gambling mechanic
• Gets entire audience invested in a single moment
• Similar to successful "Big Mac Land" promotion with baseball

Luxury Car Arrival Moment

• Brand the player arrival moments before game
• Provide luxury vehicles for dramatic entrances
• Add production elements (fog machines, etc.)
• Rejected for being "too try-hard"

Mr. Beast Partnership

• Give entire Super Bowl budget to Mr. Beast
• Let him create his own marketing campaign
• Use Super Bowl ad slot to direct to YouTube
• Rejected for having too many steps

Key Marketing Principles Discussed

• Simple mechanics work better than complex ones
• Authenticity matters more than production value
• Direct response needs to be frictionless
• Testing content before big spend is crucial
• Awards and industry recognition shouldn't be the goal

Evaluation Criteria

• Will it drive immediate action?
• Is it authentic to the brand?
• Does it create genuine excitement?
• Can it be executed simply?
• Will it generate organic discussion?