BlogHer's Male Food Initiative

A story about how BlogHer successfully increased male representation in their food content network.

"At BlogHer, when I was CEO, we made a decision that we wanted to create a duocracy, not a hypocrisy. We didn't want three mostly white women to just recreate a conference in our own image. We decided we were going to have 85% turnover in speakers every single year.

When we did turn them over, we made sure we had 30% or greater representation of underrepresented groups on a given topic. Interestingly, in our food network, we worked really hard to involve men because we felt, and the community voted, that male cooks just don't get the same fair shake that the Paula Deens and the Ree Drummonds of the world do. It was a big success."