Bitcoin Tab Rewards

A Chrome extension that turns every new browser tab into a lottery ticket where users have a chance to win cryptocurrency rewards. The concept is similar to Diamond Candles' hidden prize model but applied to web browsing.

Key Points:

  • Core Mechanic:

    • Every new tab shows a package/box in the middle of the screen
    • Users click to reveal what's inside
    • Works like a scratch-off lottery ticket for crypto
  • Reward Structure:

    • Most clicks result in small rewards or nothing
    • Occasional bigger crypto prizes
    • Options include:
      • Small amounts of Bitcoin (Satoshis)
      • Various shit coins
      • Puzzle pieces that can be collected
      • Coupons and discounts
      • Ads (sometimes the "prize" is just an ad)
  • Revenue Model:

    • Monetize through advertising on the new tab page
    • Get kickbacks from coupon redemptions
    • Display ads as some of the "prizes"
  • Engagement Strategy:

    • Creates a "hamster wheel" effect where users are incentivized to keep opening new tabs
    • Similar to McDonald's Monopoly game mechanics where users collect pieces
    • Users motivated by potential crypto rewards while browsing normally
16:49 - 18:06
Full video: 18:32
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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