Bitcoin Tab Rewards
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A Chrome extension that turns every new browser tab into a lottery ticket where users have a chance to win cryptocurrency rewards. The concept is similar to Diamond Candles' hidden prize model but applied to web browsing.
Key Points:
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Core Mechanic:
- Every new tab shows a package/box in the middle of the screen
- Users click to reveal what's inside
- Works like a scratch-off lottery ticket for crypto
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Reward Structure:
- Most clicks result in small rewards or nothing
- Occasional bigger crypto prizes
- Options include:
- Small amounts of Bitcoin (Satoshis)
- Various shit coins
- Puzzle pieces that can be collected
- Coupons and discounts
- Ads (sometimes the "prize" is just an ad)
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Revenue Model:
- Monetize through advertising on the new tab page
- Get kickbacks from coupon redemptions
- Display ads as some of the "prizes"
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Engagement Strategy:
- Creates a "hamster wheel" effect where users are incentivized to keep opening new tabs
- Similar to McDonald's Monopoly game mechanics where users collect pieces
- Users motivated by potential crypto rewards while browsing normally
16:49 - 18:06
Full video: 18:32SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.