TikTok Ban Sales Surge

Robert Oliver shares a story about a small gum business that went viral on TikTok.

"Underbrush gum is another example of a really scrappy entrepreneur startup that's now doing millions a month. He makes this gum himself - they built their own factory. He's had a crazy rush over the last month.

Brands will go up and then down, so you've got to find new angles. Underbrush just hit a huge one this last month playing into 'TikTok's going away, my small family business is gonna get crushed.' It was the founder doing some ASMR video of how he's making the gum.

He just gave that out, and then the army picked it up and all put their own play on it. So it was the same angle over and over again with different voices, some claiming just their business. That did millions for him over the last thirty days."