Flat Ass Rules Framework

A decision-making system focused on establishing clear, non-negotiable rules upfront to eliminate daily decision fatigue and ensure consistency in important areas of life.

Core Concept

  • Establish "flat ass rules" that are non-negotiable and stick to them
  • Reduces decision fatigue by eliminating daily choices
  • Inspired by General Mattis and Ryan Holiday's philosophies
  • Person who decides every choice daily will be exhausted and burnt out

Example Implementation: Fitness Rules

  • Never miss workouts (5 days per week)
  • Maintain 95% consistency (only 5-10 missed workouts per year)
  • Acceptable misses only for:
    • Severe illness
    • Death in family/funeral travel

Execution Strategies

  • Create specific quarterly goals
    • Example: Bench press 330 lbs
    • Example: Match NFL combine scores
  • Track everything
    • Log all workouts
    • Record all food intake
  • Extreme commitment to rules
    • Will workout at truck stops during road trips
    • Brings exercise bands for travel workouts
    • Plans ahead to maintain consistency

Support Systems

  • Hire experts when needed
    • Personal trainer ($300/month)
    • Nutritionist ($250/month)
  • Regular check-ins
    • Weekly nutrition calls
    • Monthly trainer meetings

Benefits

  • Eliminates daily mental debate about decisions
  • Creates consistent progress toward goals
  • Builds long-term success through unwavering commitment
  • Reduces stress by removing constant decision-making
11:02 - 11:14
Full video: 39:50
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Sam Parr

Host of MFM and fitness influencer

Sam Parr is a serial entrepreneur and business media pioneer.

In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.

Sam led the charge in making newsletters popular when few believed in their potential.

After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.

Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.

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Fitness Influencer