Dhar Mann's Viral Growth
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A story about how Dhar Mann built a massive YouTube content business in just a few years.
"There's this guy named Dhar Mann. He's got 13.8 million subscribers and what he does is basically Hallmark channel videos. It's like 'someone bullies an autistic kid and the reaction is crazy' - fictional hallmark-style videos that children watch to understand values.
He's got around 100 employees and he's brand new to this, within like 2-3 years. They pump these videos out constantly. Right now he's got 6.3 billion views and across all their platforms their videos have been viewed 27 billion times.
He releases new videos Monday through Thursday, all family-friendly and kid-approved. And what's interesting is before this, he was doing completely different businesses - he had an ecommerce thing and a cannabis business."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.