Gift Baskets Build Relationships

Shaan shares a story about receiving a Harry & David gift basket and how it created a memorable customer experience.

"I remember at a previous company I worked at, the office manager would get everybody's address and send these Harry & David gift baskets. Imagine somebody's at the door, you go to the door, 'Hey we have this amazing huge gift basket for you.'

You take it into your kitchen, and inside there's these jumbo pears. They had these huge delicious pears - pears are the most underrated fruit, they are the official fruit of my first meal as far as I'm concerned.

I still remember this thing. If you came over to my house, I don't care if you're the cleaner or just a guy walking by, I was slinging pears to you because I had the juiciest pears that were gonna go bad. They were massive and I needed to offload these things. Everybody asked 'Wow where'd you get this?' I said 'My company sent it to me because they love me' and that's how I felt."