Save Good News Strategy

Shaan Puri shares his proven pitch deck strategy, emphasizing that the key to a successful pitch is telling a compelling story that builds confidence while saving some good news for the end.

Key Structure and Strategy:

• Opening Impact:

  • Start with a clear title and subtitle explaining what you do
  • Lead with credibility if you have accomplishments
  • Skip credibility slide if you don't have notable achievements

• Problem Presentation:

  • Back problem with compelling data or personal story
  • Show current solutions and why they're inadequate
  • Present your solution as the "Steve Jobs moment"

• Building the Case:

  • State the dream/vision by anchoring to known successes
  • Show traction through a "hero chart"
  • Highlight key differentiators (not just features)
  • Connect to bigger industry trends
  • Answer "Why now?" and "Why you?"

• Business Mechanics:

  • Present clear unit economics
  • Show how money will be used
  • Detail specific milestones to be achieved

• Strategic Elements:

  • Save 15% of good news for the end
  • End with a clear call to action
  • Keep some positive updates as "dessert" to end on high note

• Key Principles:

  • Don't pitch a bad business - no pitch can save poor fundamentals
  • Focus on story flow before design
  • Show evidence that builds investor confidence
  • Make the case for why you'll succeed where others haven't

• Pitch Psychology:

  • Investors mainly want to know:
    • Is this big enough?
    • Will I make money?
    • Are these people credible?
    • Is the solution viable?