Artist-Designed Plant Pots
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A business opportunity identified from 1-800-Flowers' annual report showing succulent plants as a fast-growing trend among millennials, combined with their need to increase non-holiday sales and improve vase/accessory revenue.
Key Points:
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Product Concept:
- Succulent plants in artist-themed or locally-designed pots/vessels
- Examples include Frida Kahlo themed pots and state-themed vessels
- Hydroponic wall-mounted succulent systems
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Market Validation:
- 1-800-Flowers reports succulents as fastest growing trend among millennials
- Company gets most profit from vases, not flowers
- Company seeking to increase non-holiday sales
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Business Model:
- Focus on unique vessels/pots to capture higher margins
- Create collectible or location-specific designs to encourage regular purchases
- Use artistic themes to differentiate from standard plant retailers
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Opportunity:
- Several companies launched from this concept raised millions in funding
- Examples include Bloomscape and other venture-backed plant startups
- Addresses 1-800-Flowers' challenge of increasing between-holiday sales
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.