Athletic Testing Matrix

A discussion about creating standardized testing and credentialing systems in athletics, using examples of successful models that generate revenue through certification and scoring.

Key Examples of Athletic Testing Systems

• Spark Test
  • Created by former Nike executive
  • Tests include: 40-yard dash, broad jump, vertical jump, medicine ball throw
  • Used for college scholarship applications
  • Partnered with gym chains like Velocity Sports for testing locations

Business Model Components

• Revenue Streams
  • Testing fees (~$450 per test)
  • Licensing fees from facilities
  • Recurring revenue from annual retesting
  • College recruitment applications

Market Opportunity Factors

• Growing youth sports industry
  • Parents spending thousands on travel sports
  • Starting competitive sports at ages 6-7
  • Multi-billion dollar youth sports market
  • High demand for measurable performance metrics

Implementation Strategy

• Facility Usage
  • Utilize existing unused facilities (school tracks, gyms)
  • Partner with sports facilities
  • Establish testing standards for conditions
• Marketing Approach
  • Target parents through Facebook ads
  • Focus on college recruitment potential
  • Emphasize yearly progress tracking
  • Build credibility through institutional partnerships

Success Requirements

• Standardized testing protocol
• Official certification process
• Partnerships with sports facilities
• Recognition from educational institutions
• Regular retesting opportunities
• Clear scoring system

This model works because it provides:

• Measurable metrics for athletes
• Credentialing for college applications
• Low overhead costs
• Recurring revenue opportunities
• Scalable business model