Website Revenue Search Tactics
Share
A discussion about how to research website revenue potential, specifically analyzing Speedtest.net as a case study.
How to Research Website Revenue
- Go to the bottom of websites and click "Advertise" button to find traffic data
- Search "[website name] + revenue" to find estimated valuations
- Use tools like SimilarWeb to analyze traffic numbers
- Look at company annual reports for detailed financial information
Speedtest.net Case Study
-
Traffic Numbers:
- 100 million visits per month
- 10 million visits per day
- 40-50 million monthly unique visitors
-
Revenue Streams:
- Display Advertising
- 5 ad placements on main page
- Estimated $10-15 CPM rates
- Potential $50 million/year from ads alone
- Developer Solutions
- Additional B2B revenue from API/testing solutions
- Total revenue potential of $200-300 million/year
- Display Advertising
-
Business Model Advantages:
- Free customer acquisition through ISP referrals
- Internet providers send customers for speed tests
- High-value tech audience for advertisers
- Entrenched market position despite competitors
-
Company Details:
- Owned by Ziff Davis ($5B market cap company)
- Website valued at approximately $1B
- Currently developing mobile solutions
- Acquiring companies for mobile integration
Key Takeaway
Simple websites with high utility can build massive businesses through advertising revenue when they achieve significant scale and consistent traffic.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.