Packaging Beyond Core Products

Sarah Moore bought and grew a specialty packaging distribution business (egg cartons.com) by recognizing and expanding beyond the core egg carton market into broader specialty packaging opportunities.

Key Points:

• Core Business Evolution:

  • Started as egg carton distributor
  • Realized true market was specialty packaging, not just egg industry
  • Now ~40% of revenue comes from non-egg related products

• Market Expansion Areas:

  • Cricket containers
  • Dubai roach packaging
  • Small parts storage
  • Bath bomb containers
  • Cupcake packaging

• Growth Strategy:

  • Focus on proprietary products and custom molds
  • Create "sticky" products where customers keep buying due to customization
  • Target anything requiring "protection and separation"
  • Buy relevant domain names (e.g., bath bomb cartons, machine shop trays)

• Business Performance:

  • 5-6x growth during COVID
  • Expanded capabilities to serve broader market
  • Maintained original branding (egg cartons.com) while diversifying

• Market Position:

  • Specialty packaging distributor serving niche markets
  • Focus on custom solutions and proprietary products
  • Leverage existing infrastructure to serve diverse customer needs