Airport Business Model Monetization

A business model that focuses on owning a critical access point (like an airport) and then monetizing various services within that ecosystem. Based on Andrew Wilkinson's experience with Medimap.

Core Concept of Airport Business Model

• Control the main access point that users must go through
• Build a network/platform that becomes essential for users
• Create multiple revenue streams through various "stalls" within the ecosystem
• Focus on monopolistic positions in specific markets

Real World Example: Medimap

• Built database of wait times for Canadian healthcare
• Spent 5 years building network effect
• Created unique, hard-to-replicate database
• Currently gets 50-100k visitors monthly
• Minimal advertising spend due to strong organic traffic
• Investment of approximately $6M to build the moat

Monetization Strategy

• Primary service (wait times) is free for both users and doctors
• Revenue comes from additional services:
  • Referral agreements with clinics
  • Pharmacy prescription services
  • Chiropractor referrals
  • Optional premium features for doctors (logos, enhanced profiles)

Competitive Advantages

• High barriers to entry due to network effects
• Unique database that's difficult to replicate
• Strong organic traffic through search and direct visits
• Less competition due to focus on Canadian market
• First-mover advantage in specific geography

Operating Model

• Small team (5-6 employees)
• Low operational costs
• Focus on building network before monetization
• Patient capital approach to building moat

The key insight is building or buying businesses that control essential access points, then monetizing the captive audience through various additional services - similar to how an airport makes money from shops, restaurants, and services within its terminals.