Cross-Platform Promotion Agreement
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A cross-platform growth strategy called the "gentleman's agreement" where podcast hosts agree to promote each other's shows across different platforms, creating a social contract with listeners to subscribe to both shows.
Key Points:
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Core Concept:
- Free content in exchange for listeners subscribing across platforms
- Creates mutual benefit for both shows
- Positions subscription as an informal social contract
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Implementation:
- Frame it as a fair exchange - hosts spend time creating content, listeners spend time subscribing
- Ask listeners to subscribe on multiple platforms:
- Spotify
- iTunes
- YouTube
- RSS feeds
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Results:
- Drove significant growth
- Example: YouTube subscribers increased from 150k to 200k in 6-8 weeks
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Enhancement:
- Added YouTube Premium giveaway
- One premium subscription given away per episode
- Viewers comment "premium" for chance to win
- Builds additional engagement and platform-specific growth
The strategy leverages social psychology and reciprocity while creating tangible growth across multiple platforms through mutual promotion and audience sharing.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.