Postcard Marketing ROI

Shaan Puri shares that postcards are his brand's best performing marketing channel, delivering exceptional ROI despite limited scalability.

Key Points:

• Postcard Marketing Performance:

  • Generates $8-9 in revenue for every $1 spent
  • Outperforms other marketing channels for his brand
  • Uses PostPilot as the service provider

• Limitations:

  • "Not super scalable"
  • Can't "spend to infinity" on it

• Context:

  • Discussed during a conversation about marketing channel efficiency
  • Mentioned as a surprising success compared to digital channels

• Positioning:

  • Presented as an overlooked but highly effective marketing channel
  • Demonstrates that traditional marketing methods can still outperform digital in certain contexts