Industry Power Rankings Authority
Share
A business model focused on creating industry power rankings and analysis, targeting enterprise clients who need insights into emerging players and trends.
Core Business Model Components
- Create proprietary ranking system for specific industry verticals
- Target enterprise clients willing to pay $20-50k annually
- Deliver monthly case studies and analysis
- Host regular expert panels featuring industry leaders
Revenue Streams
- Enterprise subscriptions ($20-50k/year)
- Monthly case study access
- Digital/in-person panel events
- Proprietary rankings and data access
Content Strategy
- Publish 4-5 case studies monthly on industry leaders
- Create signature power rankings that track:
- Up-and-coming brands (under 8 years old)
- Incumbent players
- Overall industry standings
- Host monthly panels featuring:
- Young successful founders/operators
- Industry veterans
- Emerging company leaders
Why This Works Well in Crypto
- Fear-based industry drives higher willingness to pay
- Large financial institutions need help understanding the space
- Gap between crypto natives and traditional finance
- Benefits:
- Access to influential players
- High-value enterprise clients
- Fear of missing out drives sales
- Bridge between crypto experts and traditional finance
Key Success Factors
- Must maintain legitimate, trustworthy rankings
- Need consistent access to industry leaders
- Regular updates to keep information current
- Bridge knowledge gap between experts and enterprises
- Focus on spoon-feeding complex information to enterprise clients
Target Customers
- Enterprise companies ($20-50k/year subscribers)
- Traditional financial institutions
- Large corporations wanting to understand emerging players
- Industry professionals needing regular insights
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.