Georgia Production Hub Growth

Tyler Perry built a major production hub in Atlanta by strategically leveraging state tax incentives and creating a massive production facility that serves both his content and other major productions.

Key Points:

• Strategic Land Investment:

  • Purchased 330 acres in Atlanta for $30M in 2015
  • Property is double the size of Warner Bros lot
  • Includes private jet runway

• Production Facility Development:

  • Created a production base for multiple media companies
  • Hosts major productions like The Walking Dead and Black Panther
  • Capitalizes on Georgia's 2008 tax incentives for production companies

• Business Impact:

  • Helped grow Georgia's production spending from $67M (2007) to $2.9B (2018)
  • Creates recurring revenue through facility rentals
  • Maintains control of production infrastructure

• Content Ownership Strategy:

  • Owns rights to produced content
  • Portfolio includes:
    • 22 films
    • Dozens of plays
    • 1,200 TV episodes
  • Even with major deals (like $150M ViacomCBS), rights return after term expires