New York Media Access

Austin Rief and Sam Parr believe that location plays a crucial role in the success of different types of companies, with New York being essential for media companies due to proximity to advertising agencies and industry relationships.

• Being in New York was "huge" for Morning Brew's success as a media company

  • "I think if you wanna build a big brand in media, you have to be where the ad agencies are" - Austin Rief
  • Alex Lieberman was "grinding going to ad agencies meeting with people talking to people"
  • This in-person access to agencies wouldn't have been possible if they were based elsewhere

• Location-based advantages vary by industry

  • "If you are an AI company being in San Francisco is beneficial" - Sam Parr
  • "If you are a media or content company being in New York is beneficial" - Sam Parr

• The disadvantage of being outside the media hub is significant

  • "You're not in it to win it if you are not in New York" - Sam Parr
  • Without physical presence, securing meetings with key advertising decision-makers becomes extremely difficult

• The importance of face-to-face relationships in media business development

  • Being physically present allowed for relationship building that drove advertising revenue
  • Remote locations create barriers to establishing the connections needed for media business growth