Content Energy Framework

A breakdown of Miss Excel's viral content creation strategy that focuses on energy management and strategic distribution to build a multi-million dollar business.

Core Content Philosophy

• Content is energy transmission
• Getting into the right energetic state is more important than strategic planning
• Focus on making presence "truly magnetic" before creating content
• Emphasizes fun and excitement while teaching technical topics

Content Distribution Strategy

• Top of Funnel: Quick-hitting snackable content

  • 10-second TikTok videos with music overlays
  • Viral-optimized Excel tips and tricks
  • Immediate adoption of new platforms (Reels, etc.)
  • Diversified presence across multiple platforms

• Middle of Funnel: Deeper Engagement

  • Runs "high energy Excel parties" (webinars)
  • Attracts corporate clients through engaging presentations
  • Converts individual viewers to course buyers

Scale & Growth Approach

• Expanded beyond Excel to full Microsoft Suite
• Partners directly with Microsoft for new feature releases
• Hired performance marketing agency
• Uses paid promotion of already-viral content
• Leverages organic engagement to boost paid content performance

Business Model

• Works 15 hours per week (except during course creation)
• Single overseas virtual assistant ($500/month est.)
• Multiple revenue streams:
  • Individual course sales
  • Corporate training
  • Custom enterprise solutions
  • Currently making 6-figures monthly
  • Goal: $1M/month in revenue

Content Creation Process

1. Get into optimal energy state
2. Receive vision of viral potential
3. Immediately execute on the vision
4. Distribute across platforms
5. Amplify with paid promotion

This framework has enabled growth from consultant to multi-million dollar business creator while maintaining minimal operational overhead and maximum lifestyle flexibility.