Construction SKU Cost Model

A startup that helps construction companies get real-time material pricing data through an API, transforming offline construction cost estimation into a structured digital system.

Core Problem & Market

  • Construction cost estimation is highly variable (can vary by millions)
  • Material costs are one of the biggest variables in construction
  • $1 trillion+ market just for construction materials
  • Currently done mostly through pen and paper processes
  • Annual printed "blue book" is outdated quickly due to price fluctuations

Product Solution

  • Upload construction plans to get accurate real-time cost estimates
  • API provides current pricing data for materials
  • Helps contractors bid accurately on jobs
  • Converts all construction materials into structured SKUs
  • Tracks price changes over time
  • Allows "what if" scenarios by swapping materials

Technical Innovation

  1. Data Structure Creation

    • Converting all construction materials into SKUs
    • Similar to retail product SKUs (different sizes = different SKUs)
    • Building comprehensive database of all possible materials
  2. Price Feed System

    • Gathering real-time price data across suppliers
    • Handling vendor-to-vendor price variations
    • Converting unstructured offline data into structured online format
  3. API Development

    • Creating queryable interface for price data
    • Enabling real-time price checks by location
    • Providing price change notifications

Business Model & Traction

  • Selling directly to builders and cost estimators
  • Already achieving 7-figure ARR
  • Series A valued at $50M+
  • Future potential to add marketplace functionality
    • Add "buy" buttons to estimates
    • Enable direct material purchases
    • Connect suppliers with buyers

Challenges & Risks

  • Construction industry is traditional and slow to adopt tech
  • Converting offline processes to online is difficult
  • High valuation at Series A stage
  • Need to maintain accurate, real-time data across many variables
29:10 - 36:00
Full video: 55:04
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Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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