BlueKey's Automated Brokerage
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Nick describes starting BlueKey Capital, a debt brokerage firm that connects commercial real estate projects with bank financing. The business leverages automation and experienced loan officers to broker large commercial real estate loans.
Key Components:
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Core Business Model:
- Act as middleman between banks and commercial real estate projects
- Package and shop loans to banks
- Close large commercial real estate debt deals
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Team Structure:
- Recruiting top loan officer from bank ($450k current salary)
- Offering $200k guaranteed salary for 2 years
- Small team focused on high-value deals
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Lead Generation System:
- Website and landing pages built by WebRun
- Twitter account with automated DM system (BirdFlow)
- Automated messages to followers about debt placement services
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Infrastructure:
- Customer.io for automated email replies
- Landing pages and automated systems
- Low initial capital requirements ($50 in bank account)
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Financial Projections:
- $5-10M revenue target for 2024
- High margins due to lean team
- Focus on large commercial real estate loans
The model emphasizes automation and experienced personnel to create a scalable debt brokerage platform with minimal upfront investment but potential for significant revenue through large commercial real estate deals.
Nick Huber
Real estate investor and entrepreneur with a thriving business in the field. Shares insights on popular business podcasts, including "My First Million." Focuses on educating others about real estate investing and financial literacy through public speaking and online platforms.