Bezos's Customer Priorities

A story about how Jeff Bezos approaches business strategy by focusing on what won't change rather than what will change.

"They asked Bezos, 'You're one of the internet CEOs, internet's evolving so fast, technology is always changing - what technology innovations are you most excited for? What's gonna change about Amazon in 10 years?'

He goes, 'Oh, I don't think about that. Instead, I think about what's not gonna change.' Because customers are always gonna want the most selection, the lowest prices, and the fastest delivery. Everything else can change, but that's not gonna change. So we focus on what's not gonna change because we have to change with the times in order to constantly beat customer's expectations on delivery speeds, low prices, and vast selection."