Live Podcast Show Format

Brendan Schaub describes transforming traditional podcast recordings into live entertainment events by creating a structured performance format. This approach turned potentially boring live podcasts into engaging shows with planned segments and audience interaction.

Key Points:

• Show Structure Development:

  • Partnered with Brian Callen who had 30 years of show business experience
  • Created a performance-based format instead of just recording a podcast live
  • Developed planned segments and bits to engage the audience

• Initial Format:

  • Started with storytelling segments
  • Used Brian's chronic lateness as a show element
  • Created a structured opening where Brendan would perform solo for 10 minutes
  • Incorporated planned confrontations about lateness

• Evolution into Stand-up:

  • Storytelling segments naturally evolved into stand-up comedy
  • Used live podcast shows as a gateway to traditional stand-up
  • Transitioned from storytelling to comedy without explicitly telling performer
  • Built confidence through structured segments before full comedy sets

• Business Growth:

  • Shows consistently sold out
  • Created multiple revenue streams through live events
  • Expanded from podcast recording to full entertainment experience
  • Used existing podcast fanbase to fill venues

This format helped transform standard podcast recordings into full entertainment experiences while helping performers transition into stand-up comedy naturally.