Hotel Direct Booking Extension

Cherry is a browser extension that helps accommodation businesses get more direct bookings by bypassing online travel agencies (OTAs) like Expedia and Booking.com, offering better deals to consumers while saving properties from high commission fees.

Key Points:

• Problem Being Solved:

  • OTAs bring in $250B in bookings
  • Properties pay up to 30% commission fees to OTAs
  • Individual properties struggle to get direct bookings

• Product Solution:

  • Free browser extension that shows deals when searching accommodations
  • Pops up when users are on OTA sites showing better direct booking deals
  • Automatically transfers guest info, dates, and promo codes to property's website
  • Properties control deals through dedicated backend portal

• Current Traction:

  • Approaching 1,000 partner properties across Australia, New Zealand, and Canada
  • Planning US launch by November with expected 20,000 partner properties
  • Working with major hospitality brands

• Business Model:

  • Performance-based fee: $10/month
  • Pay-per-click: $0.79 per click
  • Significantly cheaper than OTA commissions

• Future Plans:

  • Mobile app launch coming soon
  • Expanding beyond hotels to attractions, flights, and car rentals
  • US market expansion planned